Ad Your Comment Here - Latest Comments in Your Brand: Being Online and Brand Equity

Re: Your Brand: Being Online and Brand Equity

JustKate — Mon, 13 Oct 2008 16:10:21 -0000

No problem John, thanks for reading

Re: Your Brand: Being Online and Brand Equity

gargouri2001 — Mon, 13 Oct 2008 12:36:45 -0000

really really useful info , Thanks for this post

john
http://xtupload.com

Re: Your Brand: Being Online and Brand Equity

chelpixie — Thu, 02 Oct 2008 08:03:11 -0000

Well it's the shiny new, people can't help but want the shiny and new, even for their companies. That brand new marketing technique that all the cool kids are using. It's easy to get excited about something that looks very simple, but looks can be deceiving.

Here's something pretty interesting, while we're talking about numbers, Cone came out with their study on Americans thoughts on social media. Part of that survey points toward the support of using social media. It's still the approach that the clients need to understand before diving in. At least we're finally getting somewhere with numbers.

"According to the survey, 93 percent of Americans believe a company should have a presence in social media, while an overwhelming 85 percent believe a company should not only be present but also interact with its consumers via social media. In fact, 56 percent of American consumers feel both a stronger connection with and better served by companies when they can interact with them in a social media environment."

If you haven't seen it, the report is at http://www.coneinc.com/content1182.

Re: Your Brand: Being Online and Brand Equity

JustKate — Tue, 30 Sep 2008 12:37:21 -0000

Chel - completely agreed. It's difficult to talk about without the numbers. But at the very least, it should be emphasized qualitatively. And if I were someone concerned about an IPO, I need both quantitative and qualitative data. VCs sometimes (often) pay more attention to things like your management team that the numbers you've come up with in your financial section. We don't have standard measurements in the space as a whole right now, but we're nailing this down, and it hasn't stopped very many people from entering into it or considering it in their marketing plan. With that mentality, the same would go for funders/buyers. The same struggle we're having to convince people to use new media in their marketing, we'll have with this concept, but it's still very important.

And hopefully, in the next five years, we will have come up with some clear metrics that become industry standard :)

Re: Your Brand: Being Online and Brand Equity

chelpixie — Tue, 30 Sep 2008 11:41:21 -0000

What's hard is convincing businesses without ROI and numbers that it will matter in 5 years. We can explain the details till blue in the face but unless they see value in investing now it's harder to get them to commit to managing.

I wonder what case studies will come in the next few years of brands that ignored their presence online only to find that they have a mess to clean up when they decide to get started.